Picture a guest who sees your ad on Instagram under one name, searches for you and finds a page spelled differently, then opens a link with a logo in another shade and photos from some other source. She will not say “that is odd” out loud, but she will hesitate for a moment before typing her address and phone number. That short hesitation is the price of inconsistent branding.
Start with the name, because it is the easiest thing to get wrong
Pick one spelling of your name in Arabic and one in English, and do not change them. Is it Burger House or BurgerHouse? It sounds trivial, but your social handle, your domain, your app name in the store, and your map listing all need the same spelling so people find you from any direction.
Colours and fonts: decide little, then stick to it
- One main colour, one secondary colour, and one neutral for backgrounds. More than that tires the eye.
- Write the colour codes in a short file and keep it. Whoever designs a post, a box, or a screen for you will need it.
- Choose one clear Arabic typeface and a Latin one that sits well beside it. Do not end up with five because each designer preferred something different.
- Check the text is readable on its background. Light text over a busy food photo disappears on small screens.
Tone: how does your restaurant talk?
Do you address guests formally or in a friendly, relaxed voice? There is no right answer, but there is a consistent one. A restaurant that is playful on Instagram and then sends a dry message when an order is confirmed feels like it is run by two different people. Write five model sentences: a welcome, a thank-you after an order, an apology for a delay, an offer announcement, and a reply to a complaint. Make them the reference for anyone who replies in the restaurant's name.
Photos: one style before high quality
Photos with similar angle, light, and background build a brand better than one professional shot sitting among phone photos of every kind. Agree on a style, with yourself or a photographer: from above or from the side, wooden or white background, hands in the frame or not. Then shoot everything new the same way. When you change a dish, change its photo everywhere too.
Where your brand shows up: check these
- Ordering website and customer app: name, logo, colours, and how dishes are presented.
- Social accounts: profile picture, cover, bio, and link.
- Packaging, bags, and stickers: logo, QR code, and the name written as it appears on the site.
- Order messages and notifications: the tone, and the restaurant name at the start.
- Map listings and restaurant directories: name, address, and photos.
When your website and app carry your own brand rather than a template with another platform's name on it, this review gets easier. With Ordavya the website and app appear under your restaurant's name and colours, so the main job left to you is keeping everything around them in line.
Make it a habit, not a project
Every few months, open your restaurant the way a guest would: search your name, open your profile, order from your site, and receive a package. Note anything that looks different and fix it. Whenever the logo or menu changes, go through the list above and update everything in the same week.