Watch what happens to a successful post. A pizza photo collects hundreds of likes and dozens of comments: “How much?” “Where is your branch?” “How do I order?” Someone answers a few of them two hours later and the rest are ignored. The attention the post earned is gone, because the road to an order was too long. The problem here is not too few followers. It is too many steps between a like and a purchase.
Start with your profile, not the post
A post is seen for a day or two, but your profile is visited by everyone who is interested. There, a guest should find two things immediately: what kind of restaurant you are and where, and a button or link to order.
- Put your direct ordering link in the single link field, and not a page of ten links in its place. Every extra link loses you some visitors.
- Write a bio line with your food, area, and service type, for example “Shawarma and burgers, delivery and pickup in Nasr City.”
- If your platform offers an order or food-order button, use it.
Each post asks for one thing
The last sentence of a caption decides what the reader does. “What do you think?” brings comments. “Order now from the link in our bio” brings orders. Pick one call to action per post and write it as a direct verb: order, try, get yours. Avoid putting three calls to action in competition for the guest's attention.
Stories: the right moment and the right sticker
Stories suit what is happening now: today's lunch deal, an item that sold out, the first batch of a seasonal dish. Use the link sticker wherever the platform allows it, and point it at the item itself or at the menu rather than the home page, so the guest lands on what they just saw. Save the important stories to a highlight titled “Order” or “Menu” so they stay available after the day ends.
A pinned how-to-order post and replies to messages
- Pin your first post as “How to order from us”, with a clear image, the link, and your hours.
- Prepare ready replies to the common questions, such as price, delivery, and hours, and always end them with the ordering link.
- If a guest messages you wanting to order, send the link and wait for the order to arrive there. Do not collect orders by hand in the chat if you have a website.
A one-week plan
- Day one
Open your profile as a stranger. Do you understand what you sell and how to order within three seconds? Fix the bio and the link.
- Day two
Pin the “How to order” post and add the “Order” and “Menu” highlights.
- Day three
Write three ready replies to your most frequent questions.
- The rest of the week
Publish two or three posts with one clear call to action and a visible price, and watch which ones bring clicks and orders.
A shorter road needs a destination that receives the guest well. When someone taps your link and lands on a menu under your own brand that they can order from directly, like the ordering website Ordavya provides, less is lost on the way. And after a first order, you can invite the guest to an account or an app where your notifications reach them, so you are not waiting for them to see your next post.